Liberty provides smart security, automation, and energy management solutions to residential, commercial and health care customers. Licensed, Bonded, and Insured, we have installed over 60,000 residential and commercial systems across Canada, and also service more than 100 Health Care facilities.
At Liberty our mission is to create opportunities for our customers, employees, partners and the communities they live in. We achieve this by focusing on the needs of our customer above all else. Through innovation and applying new technology, we strive to simplify and empower the lives of those who are connected to us.
We are dedicated to the communities in which we live and work. As such we do our best to give back and volunteer whenever possible, including hosting our annual Liberty Classic Charity Golf Tournament. Here are some of the charities and groups we support:
We always have opportunities for hard working people who care about what they do. We are looking for the following positions:
Interested? We want to hear from you.
Whether you’re going to school or want to spend your winter’s travelling the world, we offer seasonal positions that allow you the financial freedom to do so.
Managing Partners – Nathan Baldry and Russell Keddie (Photograph by Brock Kryton)
This is an abridged version of an article originally published in Alberta Venture Magazine as part of their ‘Fast Growth 50’ list of Alberta companies.
Nathan Baldry and his partners started Liberty Security in 2005 with a small line of credit and a credit card from Best Buy. As far as financing strategies go, the one that Nathan Baldry and his partners used to get his business started certainly qualifies as unconventional. Using a $5,000 line of credit and a no-interest, no-down-payment credit card from Best Buy, they bought the equipment they needed to start Liberty Security Systems.
Eleven-and-a-half months later, he says, they paid off the balance on that Best Buy credit card, and the business was up and running.
It was no coincidence that Baldry made his first major purchase for the company at a Best Buy. He wanted to build a business that offered more than just the usual array of key codes and sirens, and today Liberty embraces a technology-first approach to home security. That means clients have access to a whole range of high-tech goodies, from live-streaming security cameras to the ability to activate and deactivate alarms and appliances from hundreds of kilometres away through a smart phone. It’s a concept that Liberty calls home automation, and it has become the key selling point for the company.
Russell Keddie, one of Liberty’s managing partners, thinks the company’s decision to empower customers is the key to its success.
“The traditional customer service model is that you have people on phones and somebody calls in,” Keddie says. “The new model for customer service is giving them the power themselves. They can get notifications to their Smart Phone through text message or email, or push notifications.” The notifications can include a low battery, power outage, an alarm event – basically anything going on with the system. “That way they can know what’s going on. It puts the power in the customers’ hands, streamlines our business and gives the customers better services.”
Liberty continues to push forward with its innovative and technologically-oriented approach to home and commercial security. In fact, says Pat Kickham, the company’s director of business development, Liberty barely resembles a conventional security company.
“People think of burglar alarm companies as door contacts, motion sensors and an alarm,” he says. “We do that, but it’s becoming a fragment of our business now. Our systems become a gateway into the home.” Clients can now arm the system as they wish, control the thermostat and turn the lights on and off. “There are an infinite number of applications for our services,” he continues. “Some customer will think of something next week and come to us, ask us about it, and we will figure out a way to make it work.”
An ability to find solutions to customer demands stems in part from the company’s embrace of cloud technology. Avoiding traditional landline infrastructure and integrating cellular systems in their place allows Liberty to deliver data to the user whenever they need it, not just when an alarm is going off. The impact goes beyond a simple phone call, too. For example, Liberty’s high-tech set-up allows it to notify parents with a text message when their son gets home from school, or a business owner with an email that tells him how many customers entered his store on a particular day.
Another company edge results from its refusal to outsource services. In an industry where most companies are based outside of Canada or outsource services to a network of international dealers and call centres, Liberty stands apart. By building strong relationships within the relatively small geographical region it operates in, Liberty uses local knowledge to reach customer service goals and differentiate itself from the competition.
“First and foremost, we’re an Edmonton-based, western Canadian company, That means we provide local service. We’re here in Alberta, serving Albertans. It means when you call us, you talk to a person and we will be there.”
Keddie says Liberty’s open-minded approach to new technology isn’t a gimmick. The services it offers can, he says, mean the difference between life and death for their clients. Keddie recalls a recent story in which a customer had a stroke, but managed to hit the emergency button on her security system before she passed out. “The ambulance was dispatched, they got her to the hospital and thank goodness everything turned out all right for her,” he says. “If she didn’t have that system, who knows what would have happened? Those are the things that make me happy about what we do.”